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wild powerful

What it’s giving

Wild Means She Knows Who She Is. Powerful Means She Owns It.

Wild Powerful isn't a name I picked because it sounded pretty. It's the two-word description of every magnetic woman I've ever worked with. Wild is the part that's already true about her, her taste, her point of view, the way she moves through the world that doesn't look like anyone else. Powerful is what happens when she stops apologizing for it and starts building around it. The women who own their shit have both. And the brands that come out of that combination are the ones the rest of the internet quietly copies six months later. That's the only work I'm interested in doing.

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Why I Built This:

I Didn't Build Wild Powerful to Fix Women. I Built It to Let Them Loose.

I started this studio because I wanted a room where women could finally stop performing the polished, palatable, professional-enough versions of themselves and just be the actual thing. The taste they've been editing down. The opinions they've been keeping in their group chats. The vision that's bigger than the brand they're currently allowed to wear.

Wild Powerful is the place that stops doing the editing. We build brands that say it louder, want it bigger, and stop apologizing for either. This isn't a studio for women who need to be tamed. It's a studio for women who are finally ready to take up the space they've already been earning.

Strategy that knows her like a best friend

Strategy that knows her like a best friend

Built for the woman they can't scroll past

Built for the woman they can't scroll past

The ( non-negotiables )

Belief • 01

Never edit down the vision.Ever.

If you walked in carrying a bigger version than you've been letting yourself build, that's the one we work on. Not the safe version. Not the explainable version. The one you actually want.

Belief • 02

The brand must match the woman.

I build from what's already true about you, your taste, your point of view, the way you actually move. The most magnetic brand is also the most accurate one.

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Belief • 03

Clarity is an act of creativity.

The work isn't inventing who you are. It's listening hard enough to hear what's already true and building everything around that.

Belief • 04

The foundation comes first.

The strategy is doing more work than the design. Always. Every Wild Powerful brand is engineered from the inside out, so the pretty part has somewhere to stand.

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Let’s get to know each other

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about that action

My favorite sport is watching women make money.

But I'm not in the bleachers. I'm fueling the launches. Building the brand. Creating the strategy that turns a good offer into the one that moves.

The watching is the reward. The building is the job. Years spent inside the businesses of women scaling from good to undeniable has taught me what actually moves a brand forward, and what quietly keeps one stalled. Wild Powerful exists for the women I've been backing the whole time: the sharp ones, the decisive ones, the ones whose work is already a step ahead of their brand.

Off the clock…

Matcha Lattes

Polaroid Cameras

Drake On Vinyl

skincare hauls

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"Multi-passionista."
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Creative Director

The deepest work happens in person, which is why the highest-level Wild Powerful projects are the ones I travel for. Kickoff days at her place. Strategy intensives at mine. There's a different quality of work that comes out when we're building in the same room.

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Student coach

I mentor aspiring web designers inside Becca Luna's Wealthy Web Designer Academy, coaching them through the craft and the business side both: pricing conversations, tricky client moments, the design problem they've been stuck on for three days. Coaching other designers is what keeps me sharp at running my own studio.

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momma

The biggest thing I'm building isn't a brand, it's proof for my kids. That holding a vision is real work. That trusting the process is the harder half of the deal. That the actual doing, the part nobody romanticizes, is where the life gets built. I want them to grow up watching their mom live it, not just talk about it.

A match made in heaven…

You'll Know If This Is You.

Wild Powerful is for the woman whose work is already ahead of her brand. She has clients. She has receipts. She has real momentum. What she doesn't have yet is a brand that's actually pulling its weight in the business. That's what we build.

Built for the Founder Who:

↳ Is done DIY-ing and ready to hand it over


↳ Has a product or service worth showing the world


↳ Is investing in strategy, not just aesthetics


↳ Wants a partner, not just a pair of hands


↳ Believes their brand is a business asset, not a vibe


Open MacBook Pro showing a website for Palmer Public with a black and white image of a person reading a newspaper, placed on a white table against a beige padded wall. Next to it is a smartphone displaying media statistics.
Open MacBook Pro showing a website for Palmer Public with a black and white image of a person reading a newspaper, placed on a white table against a beige padded wall. Next to it is a smartphone displaying media statistics.

join the inner circle:

Tips That Actually Move the Needle

Every week we send out a strategy tip, a creative insight, or a behind-the-scenes look at what's working for the brands in our world.

Join 2,000+ founders already in the loop:

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( this is where it starts )

You've Done the Hard Part:Building Something Real.

Now let's make sure the world actually knows it exists

Tell me about the brand, the launches, and the offers that should be doing more. You leave with a clear recommendation: Branding, Web Design, or the full Powerhouse. Not a vague next step. The actual move.