Let’s get one thing clear: your website isn’t just “something you need.” It’s your first impression, sales funnel, lead magnet, client portal, and vibe check—all in one.
But if you’re stuck on a platform that wasn’t built for the way you run your coaching business? It’s gonna show.
This guide is here to cut through the noise and help you choose the best platform for you. Not just what’s trending, but what works.
1. Showit
Perfect for: Creative coaches, intuitive brands, content-rich businesses
Why I recommend it:
- Total drag-and-drop design freedom
- Integrates with WordPress for blog power
- Designer-friendly for bold brand storytelling
Potential drawback: Not great for course hosting or all-in-one backend needs (you’ll need integrations like ThriveCart or MemberVault)
Pro tip: This is what I build most of my client sites on. It’s premium and polished without feeling rigid.
2. Wix
Perfect for: Coaches who want everything in one place without sacrificing design
Why I recommend it:
- All-in-one platform (site, blog, scheduling, CRM, email, memberships, and eComm)
- Drag-and-drop builder that’s surprisingly flexible
- Built-in SEO tools and automations
Drawback: Less popular in the “designer” community, but don’t sleep on it, it’s evolving fast.
Designer’s Note: I’ve been side-eyeing Wix lately (in a good way). It’s robust, super functional, and honestly ideal for coaches who want their backend to be as clean as their brand.
3. Kajabi
Perfect for: Coaches who offer courses, memberships, and automation-heavy workflows
Why I recommend it:
- Built-in funnels, email, and offers
- Handles sales pages, payments, and student experience
Drawback: Design is more limited and pricey compared to Showit or WordPress.
4. Squarespace
Perfect for: Newer coaches or service providers wanting a clean, quick start
Why I recommend it:
- Simple backend
- Beautiful starter templates
- Built-in scheduling and eCommerce
Drawback: Outgrows you quickly if you need custom strategy or funnel work.
Making the Strategic Decision
Your platform choice should align with both your current business model and your 18-month growth trajectory. Consider:
Revenue model alignment: How you monetize should drive platform selection more than aesthetic preferences.
Operational complexity: Will you benefit more from tool consolidation or best-in-class integrations?
Brand positioning: Does your platform choice reinforce or undermine your premium positioning?
Scalability requirements: What happens when you 3x your current business volume?
Resource allocation: Where do you want to invest your time—platform management or business development?
The coaches who consistently attract and convert high-value clients understand that every business decision, including platform choice, communicates their standards and strategic thinking.
Final Thoughts
Your platform choice isn’t just about preference, it’s a strategic decision that impacts how your brand is perceived, how your offers are delivered, and how fast you grow.
If you’re still trying to piece together a brand and website that actually feels like you and works like a business tool? Stop guessing.
Let’s build your custom website, strategic, stunning, and built to scale.
At Wild Powerful, I design Showit and Wix websites for high-level women entrepreneurs who are done duct-taping their digital presence together. You bring the ambition, I’ll bring the conversion strategy and aesthetic edge.
