Branding is more than just a logo or a color scheme. It’s the foundation of your business, creating an identity that resonates and a strategy that converts.
Branding is more than just a logo or a color scheme. It’s the foundation of your business, creating an identity that resonates and a strategy that converts.
Imagine a business that doesn’t just exist but thrives, capturing hearts and turning clients into raving fans. Your brand is the soul of your business, the essence that makes it unique and powerful. If you're ready to be the go-to in your industry, let’s embark on this transformative journey together.
Your brand’s intention is its heartbeat. It’s what drives your business forward and keeps you aligned with your goals. With a clear intention, your brand will resonate deeply with your audience, creating a loyal client base that believes in your mission.
Your brand is what people think of when they think about your company. It’s your reputation. It’s influenced by your values, your products, your marketing, your customer service. It’s shaped by magazine articles about you, how your stores smell inside, and what your neighbor’s mom said about you at the grocery store. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you. This is your brand.
“Branding” is the effort to influence this perception. You can’t control what your neighbor’s mom might say. But you can do your best to make the right impression.
A brand identity is a brand’s set of visual and verbal elements.
A subset of a brand is the brand identity (also called corporate identity or identity system). The key word is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you make up its identity design:
Logo, colors, fonts, taglines, photography style, illustration style, patterns, icons, messaging.
A brand style guide is a document that records this identity. It keeps everyone on the right track, using the right fonts, colors, and more. Applications, or places where this identity can be “applied,” include websites, business cards, brochures, signs, packaging, vehicles, and more.
Brand designers use strategy to create the elements of your brand. Your logo, color palette, typography, image style, tagline, voice, and tone should be unique to your company. They help illustrate your brand. A brand designer isn’t going to make the conveyor belt in your plant run faster or tell you which employees to hire. But we can influence the public’s perception of you by creating an appropriate, consistent look and feel.
Licensed Esthetician | Jadorentina Skin Studio
Founder & Podcast Host | Soul Rehab
experience curator | ventures Valentina
your fav PR & brand marketing girlie
Licensed Esthetician | Jadorentina Skin Studio
experience curator | ventures Valentina
Founder & Podcast Host | Soul Rehab