The It-Girl Edit is your resource for strategic brand insights, cultural commentary, and what it actually takes to own your space. We talk about strategic positioning, building brands that command premium pricing, and infrastructure that scales. This is for ambitious women building personal brands and service-based businesses.
Your brand should reflect your power.
Here's how to build it.
Why This Matters If you’ve been wondering why your content gets attention but not sales, you’re probably missing the difference between influencer and business owner branding. Most of the online advice out there is built for creators but if you’re running a service-based business, you need to think and brand differently. Influencers are selling themselves.You’re […]

If you’ve ever wondered what your website can do that social media can’t, this is your sign to find out. In 2025, having a strong social presence is non-negotiable. But if you think posting to Instagram is enough to grow, scale, and sustain your business? It’s time for a reality check. While social media is […]
Wondering how to make more money as a creative without hustling yourself into burnout? You’re not alone. The gap between your talent and your income usually isn’t strategy—it’s mindset, messaging, and what you believe your work is worth. Let’s keep it real:It’s probably not your skillset that’s holding you back.It’s not the algorithm.And it’s definitely […]
If you’ve been searching for a no-fluff, high-value First Class Creative review, you’re in the right place. Becca Luna’s course isn’t just another training, it’s a strategy-packed blueprint for creative entrepreneurs who are ready to stop winging it and start showing up with clarity, confidence, and consistent income. I took the course myself, and spoiler […]