Ester is a master K-Tip extension educator and industry leader dedicated to empowering stylists to reach their fullest potential. With years of hands-on experience and a commitment to excellence, she’s built a reputation not only for her flawless extension work but for her no-gatekeeping approach to education.
ester yuabova
Industry
project scope
beauty
k-tip education
Brand identity
custom web design
The challenge
When Ester came to Wild Powerful, she was already a booked-out stylist with a thriving client roster and an engaged online following. Known for her expertise in K-Tip extensions and effortless dimensional color, her business was booming but behind the scenes, she was ready for more. Like many high-performing beauty professionals, she wanted to shift from full-time service provider to educator and entrepreneur, building scalable offers that didn’t rely solely on her time in the salon. The problem? Her existing brand and website weren’t built for where she was going next.
The Owner
ester yuabova
educator, k-tip expert
the solution
We helped Ester lay the foundation for her next chapter, starting with a brand identity that captured the sophistication, clarity, and confidence she brings to both her clients and her students. From her logo suite to her color palette and typography, every element was designed to reflect her refined, minimal aesthetic.
Next, we built a fully custom Showit website designed to serve both sides of her business: her high-end salon services and her new digital education offerings. This included a strategically built sales page optimized for conversion, allowing her to launch and scale her signature education program with ease.
package design and collateral
THE results
Ester took what most stylists dream of and made it happen. Since launching her refined brand and custom-built website, she’s scaled her 1:1 services into a full-blown education platform with over 300 students and counting. Her authority in the industry continues to rise as she expands into product development, turning her expertise into multiple revenue streams. With a brand built to support her momentum, Ester isn’t just behind the chair, she’s building an empire.
I knew I needed to elevate my brand, but I had no idea just how powerful the right website could be. Since launching, the amount of traffic—and the number of inquiries—I’ve been getting has completely blown me away. Morgan didn’t just make things look good; she built a brand and site that work. Everything feels aligned, intentional, and scalable. I finally have a platform that matches the level I’m operating at and where I’m headed.
