Industry

project scope

The challenge

Dorentina had already established a thriving esthetics business with a loyal clientele and consistent bookings. As she prepared to expand beyond her original studio space, it became clear that her existing brand no longer reflected the elevated experience she provided. The visual identity lacked consistency, and her online presence didn’t communicate the professionalism or luxury her services delivered. To support the next phase of growth, she needed a cohesive, high-end brand and website that would position Jadorentina as a trusted and recognizable name in her local beauty community.

The Owner

the solution

To align Jadorentina’s brand with the elevated direction of her business, we developed a complete visual identity grounded in her high-touch client experience. From a custom logo suite to a refined color palette and cohesive design system, every element was created with growth and long-term brand recognition in mind.

We then brought the brand to life through a fully customized Showit website strategically built for her client experience, optimized for local SEO, and designed to streamline the booking experience across devices. To ensure consistency across all client touchpoints, we also delivered a branded social media kit, empowering Dorentina to maintain a strong, professional presence both online and in-person.

The Result

Since launching her elevated brand and custom website, Dorentina has continued to scale with intention. She moved into a larger, more luxurious studio space to meet growing demand, consistently attracts new clients through her polished online presence, and has firmly positioned herself as a leader in her local beauty community. Her work and brand recognition even caught the eye of industry leaders, earning her a feature in Dermascope Magazine. Jadorentina isn’t just growing, she’s becoming the blueprint.