Industry

project scope

The challenge

When Brittany came to Wild Powerful, she had a bold vision but no brand yet to bring it to life. As a brand-new business offering custom bars and unique event rentals, she needed more than just a logo. They needed a strategic foundation that would clearly communicate their values, attract aligned clients, and carve out a recognizable presence in a competitive event industry while honoring their deep roots in community and military tradition.

The Owner

the solution

We started from scratch, crafting a full brand identity that captured the spirit of celebration, craftsmanship, and connection. With a custom logo suite, warm and earthy color palette, and typography that blends modern with timeless, we created a visual system that felt both elevated and approachable—reflecting the pride and care behind every event.

From there, we built a fully custom Showit website designed to support both storytelling and streamlined bookings. We also helped shape their messaging to highlight what makes them different: a commitment to bringing people together through meaningful moments, creativity, and service to military families.

The Result

With a cohesive brand and strategic website in place, Lonnie Eli & Co. hit the ground running, earning instant recognition in the event space. Within months of launching, they secured a brand partnership with White Claw, hosted their first philanthropic event dedicated to honoring military families, and introduced a sister brand, HerPlace; a community-driven market supporting women-owned businesses. Their growth is proof that when your brand is rooted in purpose and positioned with clarity, the opportunities follow.