Morgan Burton is a grounded, intuitive business coach and breathwork facilitator who came to us ready to sharpen her digital footprint. Her work centers around real-time support, nervous system regulation, and clarity through embodiment—but her brand and site weren’t yet reflecting the depth or simplicity of her approach. She needed a home online that felt like her: natural, personal, unfiltered—but still razor-sharp in positioning and strategy.
About this
It Girl
Industry
project scope
Brand presence
breathwork
social media management
custom web design
The challenge
Morgan’s business was built on depth and real-time support, but her digital presence wasn’t keeping up. Her old site was more placeholder than powerhouse—it didn’t clearly explain her offers, and potential clients were left scrolling without a clear next step. On social, she was posting consistently but without the structure or strategy to turn engagement into sales. The result? A brand that felt more “hidden gem” than undeniable authority—great work, but not enough visibility, clarity, or conversions to match it.
The Owner
morgan Carrington burton
the solution
We didn’t just make things pretty—we built Morgan a full brand ecosystem that works. Her new custom Showit site now guides visitors directly into her offers with zero confusion, while her restructured Instagram strategy turned engagement into measurable results. Within 30 days of rolling out her content blueprint, her carousels averaged 45% more saves, story replies nearly doubled (up 92%), and she saw a 35% increase in organic reach without ads. By aligning her site and socials with clear messaging and clean design, we turned her audience from passive scrollers into active clients.
