I worked so hard on my branding but I'm still not getting the type of clients or engagement I want to grow my brand. HELP!!
Picture this, you're scrolling on socials and your come across your favorite creator for the first time. You can't quite put your finger on it but something about them feels authentic, fresh but familiar- next thing you know you've consumed 90% of their content in one sitting.
Why is that?
It's because they understand the secret to branding... connection. Let me show you how to harness the power of connection and grow your brand.
Your brand is what people think of when they think about your company. It’s your reputation. It’s influenced by your values, your products, your marketing, your customer service. It’s shaped by magazine articles about you, how your stores smell inside, and what your neighbor’s mom said about you at the grocery store. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you. This is your brand.
“Branding” is the effort to influence this perception. You can’t control what your neighbor’s mom might say. But you can do your best to make the right impression.
A brand identity is a brand’s set of visual and verbal elements.
A subset of a brand is the brand identity (also called corporate identity or identity system). The key word is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you make up its identity design:
Logo, colors, fonts, taglines, photography style, illustration style, patterns, icons, messaging.
A brand style guide is a document that records this identity. It keeps everyone on the right track, using the right fonts, colors, and more. Applications, or places where this identity can be “applied,” include websites, business cards, brochures, signs, packaging, vehicles, and more.
Brand designers use strategy to create the elements of your brand. Your logo, color palette, typography, image style, tagline, voice, and tone should be unique to your company. They help illustrate your brand. A brand designer isn’t going to make the conveyor belt in your plant run faster or tell you which employees to hire. But we can influence the public’s perception of you by creating an appropriate, consistent look and feel.